Chris I do see your point, and im sure many other will agree with you also. I think its more of a personal preference really, along with the type of employment your in.
Luke im hoping to have final group buy prices in the next few days, but the most it will be is £40 a pair (not including delivery & any embroidery). And personally I think thats pritty cheep especially as there made from a waterproof pvc coated fabric, quote from the manufacture:
Our waterproof front seat covers are extra tough. Unlike many manufacturers, we use the highest quality pvc coated fabric for not only the seat area but also the sides and back, ensuring maximum protection all round. The attractive, textured surface is impervious to dust, grit and dog hairs and also resistant to grease and oil.
To care for your covers, simply wipe clean, hose down or machine wash at 30 degrees (no fabric conditioner).